The Financial Brand has posted a nice profile of DriveUp Savings.
The site is “an online publication focusing on issues and advice that affect bank and credit union brands.”
With a razor-sharp focus, The Financial Brand provides strategic analysis and insight on a range of critical brand-building tools, along with real-world examples, ideas and practical advice about the issues financial institutions face today.
Fresh on the heels of a name change, Via Credit Union has committed to implementing the DriveUp Savings product, with plans to launch in 2009.
This news comes just a couple days following our iGnite presentation at the Indiana Credit Union League Conference. If you were not at that presentation, please feel free to download the presentation we used.
If you have any questions or have plans to implement, please contact us.
Eli Lilly Federal Credit Union and Kemba Federal Credit Union (both in Indianapolis) will begin piloting the product during fourth quarter 2008. ELFCU will offer to Select Employee Groups (SEG). This makes them the fourth and fifth credit unions to commit to DriveUp Savings.
Three Rivers Federal Credit Union in Fort Wayne, Indiana will begin piloting the product during third quarter 2008 with an expected full launch late in the quarter or early 4th quarter. This makes the third credit union who has committed to DriveUp Savings.
How about you?
Is your credit union ready to drive up savings for your members? Do it with the DriveUp Savings program.
Contact us for more information or to tell us about your launch.
We are happy to report that antoher credit union – one of the Taped Crusaders’ own – has committed to be a part of the inital DriveUp Savings wave. Purdue Employees FCU plans to launch soon. This brings our total to two, but there are at least 2 others considering it.
Want to add your name to the list? Click here to let us know!
Below are samples of disclosures and other legal-type items that you can reference. Please note that we are not lawyers. Some items have gone through corporate counsel, but you are advised to seek your own counsel before you utilize.
Just received word from Carolyn Probasco that the board of Members United FCU in LaPorte, Indiana has granted approval for the DriveUp Savings product. They plan to launch on July 1.
Great news. Can’t wait to hear about your results Carolyn.
Remember, if your institution plans to implement this product or would like to learn more about it for the purpose of building your case for implementation, please contact us.
Today, we have added the press release template and the .zip file that contains all the source files for customizing marketing materials at your CU. Please feel free to comment here or on the Marketing Materials page.
We’ve added some simple web banners for you to use. They’ve been posted in our Marketing Materials section. We beleive these to be of the most common sizes. If you have any requests for alternative sizes, please leave a comment here. We’d be happy to accomodate.
Doug recently wrote about the ignite working groups and their progress. Great read. Definately check it out. Here is what he had to say about the the Taped Crusaders and DriveUp Savings:
Taped Crusaders – project name: Drive Up Savings – Please check out their web site describing their innovation project. They are piggybacking off of one of the Filene i3 group’s projects called Auto Savings. One of the exciting differences is offering the same interest rate on the savings account as the auto loan. Yes, you read that right – the same rate. Check out their site and click on financials for the specifics.
Also check out the Guest Speaker Summary post.
